Maxim is passionate about Canberra and is proud to support the local community with a number of charitable initiatives.
The Maxim Invitational Tennis Charity event was launched in 2011 and is Maxim’s most significant charity initiative. Since its inception the event has grown bigger and better each year raising in total $500,000 for its nominated charities including The Starlight Foundation, The George Gregan Foundation, The Cerebral Palsy Alliance ACT, TADACT and Kulture Break.
It is more than a tennis competition; we’re making a positive difference in the local community and raising much needed awareness and support for our local charities.
Sponsorship and Donations
Maxim is a proud sponsor of many different sporting organisations including the Tennis Talented Stars program and the Lakers Hockey Team. In addition to this Maxim makes many large charitable donations each year to various organisations.
Monthly Casual Day
Each month Maxim has a monthly staff meeting where performance is discussed, new work is debriefed and staff have the opportunity to catch up on social events. On this day staff are asked to dress down in casual clothing and make a gold coin donation. These donations are held until the end of the year when a worthwhile charity is chosen as beneficiary and the total of the annual staff donations is given.